TRUEcar
This weekend I got to work on a commercial of testimonials about Truecar.com. Usually, when I assist style a commercial, I don’t really focus on the words of the actors while shooting. Although, some scripts are really entertaining, they are written with intent to sell. In this case is was real customers being asked questions of what they really felt about their experience using the website. I don’t doubt it will be highly edited, but it was refreshing to style real customers who were not actors that are sometimes a huge pain in the neck. “That color never looks good on me”. “I don’t see my character wearing this”. Sure.
24 hours of work and I got to meet some amazing and inspiring people, including the fantastic crew! We talked about life and how grateful we are for our work, family and everyone we get to meet on great projects like this one. Amen!
